In consumer goods, growth often happens where strategy meets the shopper: at the point of sale.

During Speed Dating de Talento – Costa Rica, a leading global FMCG company will open conversations with professionals who understand how to translate commercial strategy into strong retail execution.

📍 Sheraton Hotel, San José
🗓️ March 13

About the role

As Shopper Development Manager, you will play a key role in coordinating the execution of commercial strategies across different retail channels.

You will help ensure that category strategy, shopper insights and sales execution align to drive growth, working closely with sales teams, retail marketing and in-store execution teams.

This role focuses on connecting strategy with performance at the shelf.

Key responsibilities

• Monitor and ensure execution of the 5Ps (Product, Price, Placement, Promotion and POP materials) across channels
• Coordinate implementation of product launches, shopper campaigns and promotional initiatives
• Analyze the performance of the 5Ps and recommend action plans to improve commercial results
• Monitor competitive activity at the point of sale including SOS, SOE and promotional execution
• Manage monthly controls to optimize investments including Gross-to-Net (GTN), inventory and SKU rotation
• Evaluate promotional performance together with finance teams to improve future promotional strategies
• Identify assortment opportunities including SKU listings and discontinuations
• Coordinate the implementation of POP materials and in-store visibility initiatives
• Maintain accurate demand planning information for promotional and off-shelf activities
• Support meetings with key customers to ensure alignment and engagement

What we are looking for

• Bachelor’s degree in Business Administration, Marketing, Engineering or related fields
• 3–5 years of experience in commercial roles, including field sales experience
• Strong understanding of retail environments, assortment management and 5P execution
• Advanced Excel and Google Workspace proficiency
• Experience with business intelligence and market insight tools (Nielsen IQ, dashboards, etc.)
• Advanced English

Nice to have:

• Experience with Power BI, Tableau or similar analytics tools

Why this conversation matters

This role connects shopper insights, retail execution and commercial strategy within a highly dynamic FMCG environment.

An ideal opportunity for professionals who enjoy turning in-store insights into real business growth.

🚀 Speed Dating de Talento could be the starting point.