Are you motivated by building a business from scratch, opening new markets, and developing B2B relationships with real impact?

Office Barista, a fast-growing European provider of premium office coffee and water solutions, is entering the Spanish market and looking for a Sales Manager Spain to lead its first stage of expansion.

This is a unique entrepreneurial role for someone excited about building something from the ground up. The person joining will initially focus on commercial development and market entry, but with a clear path to evolve into Country Manager as the operation grows.

You will work closely with the regional leadership team to establish the brand, develop the client base, and shape the future structure of the business in Spain.

Office Barista operates through a long-term rental and service contract model, providing companies with premium coffee and water solutions combined with maintenance and support.

Key responsibilities

• Lead the commercial launch of Office Barista in Spain, building the first client portfolio and developing market presence.

• Identify, approach, and close B2B opportunities with offices, coworking spaces, and facility management environments.

• Build and manage a pipeline of clients from scratch, combining direct prospecting, networking, and field sales.

• Act as the local face of the business, representing the brand in meetings, demonstrations, and industry interactions.

• Conduct on-site visits and needs assessments to recommend the most suitable coffee and water solutions.

• Work closely with headquarters to develop sales strategies, presentations, and market positioning.

• Develop relationships with corporate offices, SMEs, banks, multinational companies, business parks, and facility management providers.

• Support the initial operational setup of the Spanish business while driving commercial traction.

• As the operation grows, begin building and leading a local sales team.

Requirements

• 5–10 years of experience in B2B sales or business development.

• Strong experience selling into office environments, facility services, workplace solutions, or related sectors.

• A hunter mentality with proven ability to generate business opportunities and close new contracts.

• Entrepreneurial mindset and comfort operating in a startup-style environment.

• Strong relationship-building and negotiation skills.

• Ability to combine strategic thinking with hands-on execution.

• Fluent Spanish and professional English.

What the role offers

• Flexible location within Spain (Madrid or Barcelona), with high mobility required as the role involves frequent client visits and market development.

• A unique opportunity to open and develop the Spanish market for a growing European brand.

• The possibility to evolve into Country Manager as the operation scales.

• High autonomy and direct collaboration with international leadership.

• Highly competitive compensation package, including a strong fixed salary and performance-based incentives linked to contract profitability.

• Company car (or mobility support), laptop, and mobile phone.

• Training programs with suppliers across Europe.

📩 Interested in building a market from the ground up?

This role is ideal for someone who wants more than a sales job — someone ready to build, lead, and eventually run a full business operation in Spain.