IPLAN is a leading telecommunications and technology services company that has been operating in Argentina’s main cities for over 25 years. Since its inception, IPLAN has supported its business clients by delivering solutions tailored to their needs, continuously innovating and challenging traditional formats, platforms, and processes — because when it comes to technology, there are no limits 🚀.

The company has also expanded its offering and is now the only provider in the markets of Buenos Aires City, Córdoba, Rosario, and Tucumán to deliver residential broadband services to all its customers through a Fiber to the Home (FTTH) network.

IPLAN is currently looking for a Head of Digital Channel Development. The mission of this role will be to lead the transformation of self-service channels (Web, App, and WhatsApp), driving the migration of transactions toward more efficient digital environments, maximizing conversion, and generating a direct impact on both customer experience and business growth.

Responsibilities

• Develop and execute sales strategies across digital self-service channels.

• Define and implement the roadmap for features focused on conversion and sales.

• Continuously monitor the self-service journey, identifying opportunities for optimization (CRO).

• Design simple and intuitive purchasing flows in collaboration with Marketing.

• Implement transactional and conversational flows on WhatsApp, including chatbots and AI.

• Prioritize business requirements and translate them into user stories.

• Define and report key KPIs, conduct A/B testing, and incorporate the voice of the customer (NPS).

• Collaborate closely with Digital Marketing, Sales, and IT teams.

Key Performance Indicator

• Achieve 30% of the business unit’s sales through self-service channels.

What are we looking for?

• At least 3–4 years of experience managing digital channels, e-commerce platforms, or apps within service-based companies.

• University degree in Engineering, Business Administration, Marketing, Systems Engineering, or a related field.

• Proficiency in analytics tools such as GA4, Mixpanel, Firebase, and Hotjar.

• Basic knowledge of SQL and UX/UI principles.

• Experience with WhatsApp Business/API, chatbot integrations, and agile methodologies.

Key Competencies

• Strong results and metrics orientation, with a data-driven mindset.

• Strategic thinking and adaptability.

• Effective communication and teamwork.

• Ability to lead multidisciplinary teams.

🌎 Work model: Hybrid — 3 days on-site and 2 days remote.

Location: Microcentro, Buenos Aires.

Working hours: Monday to Friday, 9:00 AM to 6:00 PM.